Wednesday, 15 July 2009

Web site Analytics?

A quick observation. On the whole I try to use the two words "web site" as opposed to "website". The Web Site version is generally used with "classic" (albeit recent) books such as

  • Peterson Eric T (2004) Web Analytics Demystified: A Marketer’s Guide to Understanding How Your Web Site Affects Your Business. Celilo Group Media
  • Peterson Eric T (2005) Web Site Measurement Hacks. O Reilly ebook
  • Sterne, J. (2002) ‘Web metrics, Proven Methods for Measuring Web Site Success’ – London - John Wiley and Sons Inc
Also what is perhaps worth paying attention to is the use of
  • Web analytics
  • Web measurement
  • Website analytics
  • Website measurement
  • Web site analytics
  • Web site measurement
Some authors say that measurement is different from analytics (the reasons vary) but I often use them interchangeably


1 comment:

  1. Hi! I have seen many such websites that provide competitive analysis for free. My personal favourite is www.estimix.com . It seems to generate very accurate traffic information, too.

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