Thursday, 8 April 2010

Business Failures: BEBO

For many years I have seen the importance of looking at business blunders, failures or mistakes. A new set of examples has emerged with the Internet . Today we learn that BEBO - a UK social networking site has failed in the shadow of Facebook. AOL bought BEBO for over 400 million pounds - it employs just 40 people but has 5.1million users in the USA (compared with Facebook's 210 million users).

So keep aware of the news stories, will Google buy it? What are the web metrics? What lessons can we learn?

Try a few links to news stories...

1 comment:

  1. It'll die a death in my opinion. It's an uglier, less friendly version of MySpace. It's simply not as social as Facebook which is kinda the key to being a good social network