In the field of online marketing metrics tuition there is an interesting problem. The field is so new and so dynamic that regular teaching textbooks do not exist. Once published a book is out of date and any resources that exist are a problem because they are closely associated to the software provider.
As an academic it is therefore a problem because teaching should be valuable and important but also should have a long shelf - life. Nobody wants to study a qualification that is based on information that has changed before the end of the course. Interesting indeed.
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