Complicated wording coming up!
On our journey for what is happening today, (rather than yesterday) people, (rather than books), become essential.
Yes we can learn a great deal about measurement, metrics and research from web pages and text books, but the field of digital marketing is ever-changing. I find that blogs are an important source of knowledge. There are many blogs, what I mean are the many blogs produced by professional researchers and analysts.
Here are the three blogs I like the best:
The first one was even turned into a BLOOK (that is a word meaning book based on a blog) you'll find details of the book at the blog. The second one is also available as a book and Eric also has books. These blogs are the place where these experts sound out ideas, and those ideas eventually become books.
Many other professionals write blogs and many are linked to this LINK, just look under BLOG ROLL. Thought for the day: to keep up to date, keep in touch with real people.
