Tuesday, 23 December 2008

Xmas Metric Books

In the field of online marketing metrics tuition there is an interesting problem. The field is so new and so dynamic that regular teaching textbooks do not exist. Once published a book is out of date and any resources that exist are a problem because they are closely associated to the software provider.

As an academic it is therefore a problem because teaching should be valuable and important but also should have a long shelf - life. Nobody wants to study a qualification that is based on information that has changed before the end of the course. Interesting indeed.

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